Best Practices for Exceptional Law Firm Website

In today’s world, just about every business has an online presence of some kind – both through social media and a dedicated website. To connect with customers easily, an online presence is needed in an increasingly digital world. And for law firms in particular, a dedicated website that is well designed is key to connecting with potential clients who are searching for legal services close to them by utilizing online search engines like Google.

Having a well-designed, exceptional law firm website design can go a long way to ensuring that a firm is visible online, comes across as trustworthy and professional, and is providing useful information to site visitors.

Below, let’s discuss some of the best practices that make for exceptional law firm website design – from optimizing for search engines to streamlining user experience.

Best Practices for Exceptional Law Firm Website Design

When it comes to crafting a professional and trustworthy design for a law firm website, there are a few different best practices that a law firm website design company will keep in mind when tackling a project – whether they are building a new site from scratch or working to refresh an existing site.

Showcasing Expertise and Experience

A dedicated website for a law firm is a primary resource for a firm to display their expertise and experience. Think of a firm’s website as their very first impression on potential clients. Potential clients are going to be searching for law firms that are experts in their space and who can help them with very specific issues. A law firm’s website needs to immediately and easily showcase their expertise and experience.

When it comes to crafting professional and trustworthy design, web copy is an important part of showcasing expertise and experience. Everything from the home page to the contact page of a law firm’s website can be used to highlight the firm’s experience and expertise.

Some key ways to display a law firm’s experience on their site are through:

• A detailed “About Us” page
• Individual attorney bios
• Share case studies
• Client testimonials and success stories
• Practice area landing pages
• Awards and accolades

Optimizing for Search Engines

Search engine optimization (SEO) is a key part of any effective website design process. SEO, at its most basic, is a step in the web design process that helps to pull traffic to a law firm’s site. SEO utilizes relevant keywords worked into a law firm’s website content, from blog posts, landing pages, captions, and everything in between, to assist a site in being visible and ranked highly in search engines when potential customers go looking for legal services online.

By optimizing a law firm site for SEO, a law firm SEO company will be able to help a firm become as visible as possible to their target audience. For example, a personal injury law firm based in Columbus, Ohio will have their site’s SEO focused on the type of personal injury cases that they handle such as dog bites, car accidents, motorcycle accidents, and medical malpractice. They may also have location-specific keywords connected to Columbus, Ohio and the surrounding areas.

Streamlining User Experience

Good user experience is key to having a positive impact on potential clients for law firms. A well-designed site that offers visitors a user-friendly experience blends informative content, striking design, and a showcase of a firm’s expertise seamlessly. Visitors to a law firm’s site are looking for information about legal rights and how to contact a lawyer – this information should be clear and easy to find through navigation. But that’s not all that can help streamline user experience.

Other features that help provide a streamlined user experience include:

• Easy to find contact information
• Fast loading speeds
• Consistent branding
• Additional features such as a help chatbot and downloadable information
• Responsive design that makes for a smooth experience, whether the site is being accessed on a computer, phone, or tablet

Implementing Call-to-Actions

The final best practice to implement for an exceptional law firm website design is to implement call-to-actions throughout the site itself. Call-to-actions (CTA) are an important element on any website. They can be found on landing pages, blog posts, and elsewhere on a webpage. They are an important prompt that help to push potential clients into actual clients – a good CTA encourages site visitors to further engage with a law firm’s site!

For law firm websites, a CTA will most often prompt an individual visiting a site to reach out to the law firm to schedule a consultation, ask questions, and to generally just connect with the firm in some way. A CTA can be worked on a firm’s site in many different ways including:

• A general “contact us” page
• A subscribe button to highlight a mailing list, blog subscription, or a newsletter
• Comment CTA that prompts visitors to comment on a blog post
• Testimonial CTA which highlights past client testimonials and reviews
• Social CTA that encourages clients to follow and connect with a firm on social media platforms

CTAs are a key part of any law firm website design company’s approach to the web design process. They can be very straightforward or a dynamic part of a website design and can be the difference between a new potential client lead and just a website visit. And there we have it. These are just a few of the best practices that make for exceptional law firm website design. Having a well-designed site is a necessity for any law firm who is looking to connect directly with their clients.